Because of his private banking experience, Medina will lead the delivery of loan and deposit products to both individuals and businesses. He joined Gibraltar Private in 2011 as executive vice president to manage credit quality. He will now be responsible for all markets that Gibraltar serves: South Florida, Ocean Reef, Naples and New York City.

Prior to Gibraltar, Medina was area president of Regions Bank as well as CFO of Adrian Homes. He also held various leadership roles with Barnett Bank .

The hiring of Medina comes only days after Gibraltar hired Douglas Sawyer as senior vice president and market executive in Miami, as reported here.